Built on Purpose, Sustained by Grit:
How Two Women Turned a Pandemic Into a Blueprint for the Future
Jessica Irving Marschall, President & CEO | Jennie Lumpkin, CRO
The Green Mission, Inc. | GM-ESG | Probity Appraisal Group
March 13, 2026
“We didn’t chase the future. We built it: quietly, deliberately, and on our own terms.” Jessica and Jennie
Redefining the "Office" from the Ground Up
Six years ago today, the global economy hit a wall. While most organizations viewed the lockdowns of March 2020 as a temporary hurdle to be cleared before returning to “normal,” we saw them as a catalyst for a long-overdue evolution. As the founders of The Green Mission, Inc., we moved to fully remote operations not out of desperation, but out of a realization that the traditional corporate structure was fundamentally misaligned with the lives of high-performing women.
We traded the performative rituals of the 9-to-5 (the commutes, the business suits, and the rigid office drama) for a model rooted in radical flexibility and mutual accountability. Today, while corporate America mandates “Return to Office” policies that prioritize desk-time over results, we have perfected a workflow that honors the complexity of the human experience. We proved that work doesn’t need a physical anchor to be rigorous, and it doesn’t need a punch-clock to be productive.
Leading Through the "Invisible Shift"
The Green Mission, Inc. is a fully women-led organization, an identity that serves as our greatest competitive advantage. We lead from the “Sandwich Generation,” balancing high-stakes firms with the persistent reality of family and community obligations. We recognized early on that the traditional economy relies on a massive amount of “silent labor” that is rarely reflected on a balance sheet.
The statistics tell a story of systemic exhaustion: globally, women perform over 76% of all unpaid care work, often spending three times as many hours on household and caregiving tasks as their male counterparts. This “unpaid shift” is valued at an estimated $10.8 trillion annually to the global economy, yet it is often the very thing that forces talented women out of leadership roles. Rather than pretending these demands don’t exist, we built a business that absorbs them. Our team communicates transparently about availability and covers for one another without friction, ensuring that our mission continues while our personal lives flourish. We do not have a set number of sick or vacation days. If a person becomes a parent or has a major personal life event, they stop working and continue being paid for as long as they need.
A Growing Enterprise Rooted in Integrity
This human-centric approach hasn’t just sustained us, it has fueled a period of aggressive expansion. What began as a vision for sustainable deconstruction has grown into a family of specialized firms. Through Probity Appraisal Group, we provide IRS-compliant, USPAP-standard valuations for estates and charitable contributions, filling a critical gap in a field where professional credentialing is paramount. More recently, we launched GM-ESG to guide corporate clients through the shift from performative compliance to substantive environmental and social strategy.
By integrating these diverse services under one corporate roof, we offer a seamless ecosystem of expertise for attorneys, wealth managers, and individual clients navigating complex financial and environmental landscapes.
The Long Game: Work as a Calling
Our approach to business is measured in decades, not fiscal quarters. Jessica often states that her retirement and passing (a simultaneous event) is scheduled for her 95th birthday in 2071—ideally occurring moments after an e-file notification confirms a client’s tax return has been accepted. When you build a business around your life rather than against it, work becomes a source of energy rather than a cause of depletion.
Jennie and Jessica are both powerhouses in their fifties with zero plans to slow down. They’ve reached those magical years where the filter between the brain and the tongue has vanished, self-doubt is a memory, and fools are simply not suffered.
Six years after the world shut down, the debate over the “future of work” continues to fill headlines. But for us, the answer is already clear. By stripping away the unnecessary overhead of the traditional office and leaning into the reality of modern life, we’ve built a legacy that proves you can be a powerhouse in the boardroom without sacrificing the person you are at home.